Hat tip to my buddy Kyle for this one, a rather inventive billboard going up on State Street next to the Dairy Queen. These workers were having quite a time getting the net full of eyeballs just right. Yes, that’s right…a net full of giant inflatable eyeballs.

My little boys, who were with me in the truck, thought it was pretty cool to see eyeballs bigger than they are. Even a four year old gets the gimmick behind this ad, with the net “catching” the eyes. Eyecatching, indeed!