I forgot to mention this a while back, but I found it noteworthy that the Associated Press chose a new logo about a month ago, after thirty years with the previous version. Personally I prefer the 1981 model, but I’m not a credentialed graphic designer. Regardless, it looks like someone got paid a lot of money to create the new logo…one which shows no relationship between the A and P and tells nothing about the Associated Press. That got me thinking, and after about thirty seconds I had brainstormed a version of my own:

I stayed with the same A and P that their new logo uses, since they probably paid a lot of money for it. In an effort to generate a logo which actually says something about the Associated Press as an institution, I decided to add some text and a tag line which serves as a mission identifier as well as a design element. It may look familiar to you, which is intentional:

Since the AP as an institution pretty much acts as a stenographer and cheerleader for the Democrat Party, I figured it would be fine to graphically allude to the affiliation. After all, stories which are inconvenient to Democrats are spun or buried entirely, while industry-standard techniques are used to mock and vilify conservatives wherever they may be found. I know of a few notable standouts that don’t fall into this depiction, a few bright stars who actually practice journalism, but we’re talking about the AP as a whole here.

Sadly, I don’t think my version of the AP logo has a chance. It would be a great example of truth in advertising, but for now I guess we’ll just have to let the AP’s words depict their agenda instead of a simple graphic representation.